![]() Its loyal customers buy products daily – in-store or through delivery – as the healthy lifestyle Empower encourages is appealing to the Reading population.įace sees actual results in its customers. Empower participates in significant community outreach through special projects to support nearby schools, attending local events, fundraisers, and partnerships with local organizations, such as Mission of Deeds and Understanding Disabilities.īecause of its strong presence in the community, Empower has developed a solid customer base. I need to do this and make it work.”įace, keeping with his mother’s legacy, has been an active contributor to the community through Empower. “There is such a sentimental feel to the Reading place being your hometown,” Face said, “this is clearly meant to be I’m meant to be here. The drink is inspired by the sunset that the Face family saw at the beach on the Cape after her passing. One of the last things Bonny had done for their family was to bring them together down in Cape Cod. ![]() “We’re going to put the blood, sweat, and tears into this not to just be another business but something that can be a long-standing, lasting spot here in Reading.”Įmpower sells a drink dedicated to Bonny Face called Sunset Paradise, which is an orange-raspberry tea and one of their most popular items. “Reading is so close to my heart it’s where it means the most,” said Face. Face is actively working on developing healthy food items to add to Empower’s menu and is thrilled with the growth they have seen within the last year in Reading. ![]() The Reading location attracts a more residential clientele, especially through foot traffic with its prime downtown location, and sees the most sales in shakes. Face has recently brought in old arcade games to the Woburn store which has attracted customers and added to its personality. The Woburn location is characterized by more tea orders than shakes and is more popular for deliveries and orders within the office park where Empower is situated. Face recalled being nervous about opening a small business in Reading because of a history of limited retention of businesses, but understood that he would need to create a community-centric business that is accessible and convenient, with delivery services, events, and more, to make an imprint on the community.īoth locations support one another and are unique in their own ways. With minor renovations to their current space, Empower had a seamless transition into its location on Haven Street and opened in September 2021.įace decided on its current Reading location because of the accessibility it offers, with three entrances and a convenient parking lot in the back. Many people came in from Reading who had known Face and encouraged his presence in the downtown-Reading business scene. The owners of Nutrition Corner trained Face in product development to bring colorful, creative drinks like theirs into Face’s own community, which turned things around for him.Įmpower’s doors opened in Woburn in 2020, selling teas, shakes, and coffees. Upon meeting the owners, Face was “so impressed with the presentation and the atmosphere” of the products and shop. “She was such a great contributor to the community,” said Face, “so it just felt right to do something that would mean a lot to other people.”Īfter his mom passed, Face heard about a store called Nutrition Corner in Derry, NH, which fit into the fitness lifestyle that his family had adopted. After his mother’s death, Face wanted to devote his life and career to doing something dedicated to Bonny and the people she impacted. When his mother fell sick, the Face family members devoted themselves to changing up a couple of things in their diets and focusing on living well. Empower is dedicated to Face’s late mother, Bonny Face, who passed tragically in May 2020. The first location of Empower opened in Woburn on Washington Street in the fall of 2020, but there is more behind the store than meets the eye. Nick Face is making his mark through the success of his second location in two years, and hopes to continue his mission, centered on the importance of health and community.įace started his career in communications and journalism after attending the University of Hartford, but more specifically with his RCTV sports talk show, “Face the Facts.” You may know Face from this talk show or his first business, Sportszone 101, which has operated for 13 years. Reading, MA - With the popular effort to be health-conscious, Empower has become a prominent feature of Reading business downtown centered around community and personal development. Empower on Haven – 190 Haven Street in Reading.
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